Positives
- 30-day free trial
- Numbers for 30 countries
- Sub-accounts for team collaboration
- Voice broadcasting
- Quick customer support
Negatives
- No 24/7 live chat
- Region limitations to monthly subscription
Ever since its establishment in the UK in 2001, TextMagic has been an international leader in SMS marketing services. It sends 200 million texts each year on the behalf of more than 25,000 small businesses in over 100 countries.
Whether your business already uses an SMS marketing platform or you’re starting from scratch, TextMagic has much to offer. The service delivers a diverse range of features, such as contact subscription management, SMS automation, bulk messaging, virtual mobile numbers for 30 countries, online two-way SMS chat, email-to-SMS conversion, and numerous templates. On top of this, TextMagic provides an SMS API, which allows users to create their own messaging app using the software’s infrastructure.
TextMagic offers a pay-as-you-go-based subscription. If you’re based in the U.S., Canada, UK, or Australia, you also have the possibility to opt for a monthly plan. Plus, there’s an attractive 30-day free trial that lets all users try the service risk free.
Features
The TextMagic desktop and mobile apps provide a simple interface, easy-to-follow instructions, and clear navigation. It provides dedicated tabs for the setup wizard, contacts, history, templates, and more, allowing users to quickly compose and personalize bulk SMS, as well as review their two-way SMS chat inbox and audit logs. It’s also possible to track sub-accounts, adjust sender settings, import contacts via a CSV file, schedule an SMS, and easily automate SMS flows.
TextMagic efficiently sorts contacts into different groups and lists and can send scheduled SMS reminders. It even lets users send free automatic text reminders to their entire staff when a meeting is set up via another integrated service. Another noteworthy feature is TextMagic’s SMS opt-out management, which allows your customers to unsubscribe from messages anytime, meaning you don’t waste money sending messages to an unreceptive client. To top it all off, TextMagic will never share or sell any user data and is GDPR compliant.
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Sending SMS in Bulk
Whether your small business is new or established, TextMagic can lighten your workload by facilitating mass texting. With just a few clicks, it’s possible to send customers the latest deals, product updates, or a mass survey. Of course, this is also helpful for internal communication when you have to speak to a mobile workforce or send a mass text safety alert.
TextMagic’s SMS bulk sending is as straightforward as it gets. In addition to nine templates, users have the option to send personalized texts by using tags and choose between individual contacts or marketing lists. Moreover, the more you use TextMagic, the easier it gets, as sent personalized texts are then stored under ‘History’ to be used in the future.
Even better, you can keep your small business organized by scheduling campaigns beforehand. Once the SMS campaign is sent, users can manage customers’ replies by using the filters found in the handy two-way chat. It’s also important to mention that TextMagic delivers messages via Tier 1 routes around the world for the utmost speed.
Unlike other SMS marketing services, TextMagic offers a unique tool to convert text into a voice message in up to 19 languages, which can be sent to a landline or mobile. It’s also possible to create voice broadcasting, allowing users to upload audio recordings to be sent as a phone call.
Additionally, it’s not necessary to contact another service to get a phone number, as TextMagic provides virtual phone numbers (either local or toll-free) at reasonable prices.
SMS Automation
TextMagic hands small businesses total control when managing marketing campaigns, as it allows customers to automate SMS using list rules, keywords, surveys, and auto-responses. Users can select a keyword such as ‘Subscribe’ and then assign rules to it. If contacts reply using this word, they can receive one of a variety of chosen auto-responses: text message, text-to-speech, voice broadcast, or no reply. It’s possible to set up another rule that then adds contacts who have replied in this manner to a specific list, remove them completely from the list, or have a new tag added.
The slew of features doesn’t stop there, as TextMagic even has a contact-building function via web forms, which offer the option to insert a form on your website for clients to either subscribe or contact you via text.
Mobile and Integrations
TextMagic offers a similar straightforward experience for Windows, macOS, Android, and iOS. While the desktop app is identical to the browser version, the mobile app’s home screen lays out the services with simple squares and quick access buttons at the bottom. However, the mobile app comes with some limitations and less customization.
Advanced users will be pleased to discover that TextMagic offers three ways to use integrations: its API, Zapier, or by integrating with your email client. TextMagic provides detailed information in its API documentation to help clients successfully integrate TextMagic’s SMS Gateway into their business’s app. TextMagic even provides API code libraries of pre-written SMS scripts to connect to its SMS Gateway for Java, Node.js, PHP, and Python, to name a few.
Pricing
It’s possible to get a taster of TextMagic with its 30-day free trial, which comes without the need to provide any credit card information. Clients receive $0.40 of credit to send SMS globally and a dedicated phone number for the U.S. or Canada. Users need to top up their account to continue using the service. Fortunately, the company emails a 10% discount on first orders after signing up for the service.
Users based in the U.S., UK, Canada, or Australia have the option to sign up for a monthly subscription. However, it’s a challenge finding the subscription information on TextMagic’s website as this is not included in its pricing section.
After creating a free account, clients can see the two payment options: pre-paid or monthly, and decide which one best suits their needs. These subscriptions are recommended for businesses sending out an average of 2,500 to 66,000 SMS per month. Alternatively, customers can call one of the three reliable support numbers to inquire about personalized offers.
Unfortunately, clients outside of the four listed countries can only purchase pre-paid credit. The price of a virtual phone number depends on which country is selected, with monthly prices starting at $4. Credit is deducted for sending SMS and MMS, subscribing to a number, call forwarding, and carrier lookups.
TextMagic accepts payments from PayPal, Visa, American Express, MasterCard, or via bank transfers. Credit never expires, but if you would like a refund, TextMagic has a money-back guarantee that will refund any credit, no questions asked. All payments are secured by SSL encryption.
Customer Service
TextMagic offers a variety of ways for users to get in touch. It has a dedicated phone number for each of the three countries: U.S., UK, and Australia, available from 7 a.m. to 1 a.m. on weekdays in their respective time zones. Despite not having a live chat, there is a help button that lets you create a ticket that will be sent directly to its 24/7 customer email support. Its agents were quick to respond to our query, answering within an hour.
The company also provides extensive video tutorials and a how-to page, offering help ranging from importing contacts to inviting team members to sub-accounts, checking audit logs, and much more. Its FAQ page presents detailed responses, and its blog offers free tools and resources to cover all your SMS campaign marketing needs.
Users can also find TextMagic on various social media outlets such as Facebook, Twitter, YouTube, and LinkedIn, primarily for general news.
Bottom Line
TextMagic exceeds expectations with its desktop and mobile apps that are clear and organized, with a variety of dedicated support. Not only does this service offer three types of integrations, but it also boosts productivity with its list-building feature and SMS templates. With multichannel communication to creating sub-accounts for team member collaboration, TextMagic does it all. But the icing on the cake is its bulk SMS sending and SMS automation, which can be game changers to any small business owner.
Along with its helpful customer support and broad FAQ, another gem is TextMagic’s text-to-speech and voice broadcasting features. There’s no denying that this company delivers with its efficient and diverse software.
Additionally, users can test out the software on any device with its 30-day free trial. Moreover, its 10% discount on first purchases may just be what it takes to convince many customers that this service can really work magic.
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