Artificial intelligence (AI) is no longer science fiction. ChatGPT and similar services are paving the way for AI-driven content production, while automated creative processes have entered their next stage with the arrival of AI video generators.
This new-wave technology appeals to a wide audience, from independent creatives to larger businesses. For example, AI video generators create short marketing clips in seconds, which in turn speeds up workflows and saves money.
There are several types of AI video generators. Some platforms can turn text prompts or whole scripts into clips, often using avatars with realistic, human-like faces. Meanwhile, others seamlessly bring a static image to life.
An AI video generator autonomously turns texts and images into video content. Unlike traditional video editing software, all users have to do themselves is add the source material.
AI video generators use templates and machine learning to produce semi-professional videos. Some have avatars that ‘read out’ the source you insert, while others simply combine and blend a set of images together to create an animation.
There are many different types of generators available, which are used for an array of purposes:
Making AI-generated videos is incredibly easy. Granted, the process might be slightly different depending on the software and the AI video generator type. Regardless, the core steps are the same:
Using text prompts to create AI videos is straightforward. All you have to do is start a new project with the chosen AI video generator. Then, you write a prompt, and the software creates the video independently.
AI video text instructions are similar to ChatGPT prompts, so they also need to be concise and straight to the point. Some top tips to follow when writing these instructions are:
Using images to produce AI videos is also uncomplicated, but visual creativity is essential to deliver the best content. The process is as simple as uploading an image file, choosing a template, and letting the software do its magic. You can also add some final touches with additional colors, music, and text.
Several AI video generators specialize in transferring one video’s style to another. To do this, you must upload both videos and specify which will take on the style of the other.
Although AI video production is likely to have a bright future ahead, the technology is still in its infancy. As such, there are a few limitations and risks:
That being said, AI technology is rapidly evolving. So, it shouldn’t take long until AI video generators become a key tool to use on all types of industries to stay ahead of the competition.
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