Mobile (affiliate) marketing isn’t a hype; it can be a powerful advertising tool for many businesses and organizations. More specifically, with mobile affiliate marketing it’s possible to quickly and easily connect with a wide variety of customers. The following guide explores what affiliate marketing looks like in the mobile era.
Affiliate marketing can be an effective way for a company to generate new customer leads. By offering a small commission to companies or groups that are able to drive sales of a product, it’s possible for a business to reduce its advertising budget and connect to an audience that their other advertising campaigns didn’t reach before.
Many traditional affiliate marketers would use websites to drive sales of a product or service. While people do visit websites on mobile devices, they may not be the primary use of a smart phone. In many cases, people use iPhones and Android smart phones to run apps.
With mobile affiliate marketing, it’s possible to embed advertisements into applications on a consumer’s phone. By offering ads on a premium app, both the customer and the affiliate can benefit. A customer will be able to use a premium phone application for free. On the other hand, an affiliate will be able to receive a commission every time a consumer clicks on an in-application advertisement and will thus be more than happy to display your advertisements.
It’s also possible to gather new types of information about potential consumers using an application for a phone, giving you more opportunities to target your advertising better. In many cases, it may be possible for a business to learn about an individual’s location based on his or her GPS coordinates. In addition, it may be possible for a business to gather other information about a user’s phone. While the information available may be restricted based on privacy settings, this can be a great way for a company to develop new and effective advertising campaigns.
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